Unilever launches Lifebuoy Social Mission Campaign

Christabel Addo/ Gideon Ahenkorah

Accra, Aug 25, GNA – Unilever
Ghana Limited on Friday launched a social mission campaign dubbed: “Help a
Child Reach 5” (HACR5), to deepen public awareness on the importance of
effective hand washing.

The campaign which was
out-doored in Accra was primarily aimed at reducing the present rate of
under-five mortality, which had been largely attributed to preventable diseases
such as cholera and diarrhoea. 

It sought to encourage
the habits of proper hand washing and good sanitation practices among the
public, especially mothers, caregivers and children.

Mr Ziobeieton Yeo, the
Managing Director of Unilever, said the public would be educated on the five
principles and benefits of practicing proper hand washing before breakfast,
lunch, and dinner, and after visiting the toilet, as well as during daily bathing
sessions, so as to reduce or eliminate common germs that caused infections,
especially in children. 

He explained that the
“Help a Child Reach 5” Campaign, formed part of the company’s vision to
complement Government’s efforts to combat child mortality, to propel the
country’s effort to achieve the Sustainable Development Goal three, which
targeted improved health through good sanitation.

“Through this social
mission, we seek to help eradicate under -five mortality by promoting basic
hygiene behaviours among Ghanaians,” adding that the campaign would mobilise
the Ghanaian society to adopt and practice hand washing with soap during the
five occasions.     

Mr Yeo said it was
unacceptable that a huge number of children under the age of five across the
world should die annually from diseases that could be easily prevented by
adopting basic hygiene lifestyle and attitudinal changes such as washing hands
properly with soap under running water and observing clean environments to
avoid contamination.

He said Unilever had
already taken the campaign to several schools across the country to teach
pupils and teachers the right way to wash their hands regularly, and by the
introduction of its new Lifebuoy Lemon Fresh soap with “activ naturol” shield,
there was a greater assurance of protection from 10 infection causing germs.

He said the present
campaign would be a nationwide approach to reach new mothers and health

Ms Tina Mensah, the
Deputy Minister of Health, commended Unilever Ghana, for the sustained
partnership with the Ministry towards health interventions, such as the hand
washing campaign that was yielding great dividend and contributed to reducing
under-five mortality rates.

She said the Ministry
would work together with them to ensure success in other areas of enforcing
hand washing cultures in health institutions to prevent the spread of
infections that were often the cause of complications.

Ms Nana Yaa Kissi,
Director of Personal Care Unilever Ghana Nigeria, expressed confidence in the
initiative, saying it would raise awareness about the critical contribution of
hand washing with soap under running water to prevent children from
infection-causing germs. 

Ms Kissi charged
parents to make hand washing a lifestyle for their children, adding that
parents had aspirations for their children and children also had ambitions,
“but these are often aborted or cut short by a little germ innocently picked up
and consumed because child or parent does not wash their hands with soap and
water. “        

She explained that
this simple habit of washing hands with soap could reduce infant deaths by 25
per cent and ensures that more children lived to reach the age of five.    

Representatives from
the Ministries of Health, Education and Sanitation were present at the launch
and commended Unilever for rolling out the campaign. 

Unilever also launched
a reformulated Lifebuoy with new variants, which gives complete protection from
ten infection-causing germs.


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