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22 August 2017

Samsung launches Bixby in 200 countries, UK and Australia included

It seems like yesterday when Samsung announced the launch of its smart voice assistant, Bixby — OK, I jest, it was ages ago. But after several delays, we can now finally say Bixby is globally available, as Samsung just announced its launch in more than 200 countries and territories. 

These include the U.K., Australia, Canada and South Africa — we’ve asked Samsung for a full list and will update this article when we get it. Bixby was originally launched in the United States and Korea in July. 

This does not yet mean that Bixby has learned any new languages — it still only understands U.S. English and Korean — only that users worldwide are now able to install it.

To do so, Samsung Galaxy S8 and S8 Plus owners can press the dedicated Bixby button and the smart little fella will install itself on their phones. To activate it, hold the button or say “Hi, Bixby”.

Samsung says it plans to expand Bixby to more countries, languages and devices, as well as enrich it with new features and integrate it with more third party apps.

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