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Media urged to promote Ghana

By Lydia
Asamoah/Wilhelmina Tuseg Tengmaa, GNA

Accra, Aug 2, GNA – Mr Ibrahim Mohammed Awal,
Minister for Business Development, has urged the media to support the
government’s plans to brand Ghana as a ready market and open for business.

He noted that the President had communicated
the desire to make Ghana the most business friendly nation in Africa and so the
media should take that as a brand and promote Ghana as being ready and open for
business.

“It means that the media must help the
government to champion and remove all obstacles to business and help create
environment that will make business thrive”, Mr Awal said.

Speaking at the a forum on Media Business
Development on Wednesday in Accra, Mr Awal said since the media’s role was
indispensable, it needed to create spaces to highlight local Ghanaian
businesses.

The forum was organised by the Media
Foundation for West Africa (MFWA) in partnership with Citi FM and the Business
and Financial Times, to facilitate periodic interactions between the media and
business entities, aimed at helping promote businesses in Ghana.

It was on the theme: “Business Development in
Ghana: the Role of the Media.”     

The forum was also used to launch the West
Africa Media Excellence Conference and Awards” which is scheduled to take place
in October and would be hosted in Ghana by MFWA.

Mr Awal said the media was very indispensable
and so it needed to champion business interest by learning the little things
about businesses and help create and promote local business brands. 

He applauded media for their big role in
holding government accountable and for being at the forefront in the fight
against illegal mining.

He urged them to keep up with the fight to
help sanitise the environment.

He noted that Ghana needed a media that was
not too political but one that would push businesses which were scattered all
over the country.

He described business and media as bedfellows
that could not be separated and so asked the practitioners to help especially
the SMEs to thrive.

He said SMEs contribute about 90 per cent of
all businesses in the country but only 10 per cent of them survive after three
years of start-up due to their failure to follow good governance structures and
business practices.

“It is therefore important that the media
partners businesses to thrive,” Mr Awal said.

Mr Sulemana Braimah, the Executive Director of
MFWA said the media constituted one of the most potent enablers of the overall
development of societies.

He said for that matter, societies could not
develop without thriving businesses, hence the need for the media to support
the development of businesses.

He said media organisations were also
businesses whose sustainability depended on the strength and capacity of other
businesses to trade.

“So there is a symbiotic relationship between
business development and media sustainability.”

Nana Kwesi Gyan Apenteng Chairman of the
National Media Commission, said media pluralism in Ghana required media
personnel to be responsible and serve the public interest, including providing
a platform to promote businesses.

He said as the media continued to evolve, many
media houses, especially the radio stations that disregarded ethical and
professionalism practices would disappear within 10 years.

“They will die out themselves,” Mr Apenteng
noted, while the professional ones would prevail.

GNA

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