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Mawuena Trebarh calls for women participation in media

By
Caroline Pomeyie, GNA

Accra, July 14, GNA –
Mrs Mawuena Trebarh, Chief Business Strategist at Inspire Africa Consult
Limited, has called for the participation of more women in the media.

She said data from
Women in Film TV Media showed that the percentage of women in film making was
negligible.

Also, findings from
the Women’s Media Center (WMC) on “Divided 2017: The Media Gender Gap” said men
produced 62.1 per cent of news compared to 37.3 per cent by women.

“Clearly there’s a
deficit and this is the sort of data we need in order to take an informed
decision about what areas we can target to develop an enterprise that perhaps
has not yet reached the market,” she said.

Mrs Trebarh who was
the guest speaker of an online dialogue series organised by the Alliance for
Women in Media, Africa (AMWA) and spoke on the topic: “Creating Enterprise
Opportunities from Media.”

She took participants
through how to identify commercially viable enterprise as well as critical
success factors to consider in starting a media enterprise via a virtual online
platform.

She said one must
satisfy a need but also have unique specialisation, a sound financial analysis,
technology and innovation required, and a viable business plan, which included
revenue generation and profitability.

Mrs Trebarh encouraged
participants to get support in designing a business plan.

“Never think this is something
you have to do on your own, there is tremendous expertise out there to help you
to define a business plan that you can defend efficiently and effectively.”

She urged participants
to consider multiple funding options, potential partnerships and be unapologetic
about targets.

Special guests for the
event included Madam Dzifa Gomashie, Madam Elizabeth Ohene, and Madam Sophia
Bosompem.

Madam Joyce Sackitey,
Head of Corporate Communications at Voltic moderated the discussion which saw
145 participants, including Kokui Selormey, Anita Erskine, Gifty Andoh Appiah,
Lorrencia Nkrumah, Matilda Asiedu-Asante, and Belinda Ayamgha.

AMWA founded by
Shamima Muslim Alhassan, is a non-governmental organisation comprising women in
the communications industry in Ghana.

GNA

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