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02 August 2017

July 2017 Dashboard

The HybridCars.com monthly sales Dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Overall sales for July were down from a year ago and from June. Clearly, sales this year are down from a year ago and this trend is likely to continue with the overall decline for the year is currently at 3 percent. Each of the categories was down from June, but electrics and plug-ins were up from year-ago. Year-to-date, all categories were up except for diesels.

Sales for full electric vehicles were down from June and flat as compared to last July. Of course, year-to-date sales are up significantly based primarily on new entries. While the Model 3 hit the market in small numbers in July (30), sales of both the Model S and X were down due in part to the impact of the new Model 3 on the production line. Over the next several months, Model 3 production (and sales) will of course ramp up, but there will be some negative impact on the Model S and X.

Meanwhile, the Chevrolet Bolt had its best month ever in July, with just under 2,000 units sold. The vehicle will be available throughout the country in August, although supplies remain focused on the West Coast and the mid-Atlantic. We do not expect monthly sales to be far above 2,000 in the coming months. The Leaf had a poor month which will continue until the new model arrives early next year. Besides the introduction of the Model 3, the Honda Clarity battery electric vehicle (BEV) is also new this month. The Clarity name has been used for the fuel cell version, and will also appear as a plug-in at a later date.

SEE ALSO: June 2017 Dashboard

Plug-in hybrids were down from June , but up from last July and year-to-date. The Prius Prime and the Volt led the category, with the Ford C-Max and Fusion following. Volumes of the Pacifica have been released from a quality hold and as a result volumes have been erratic over the first several months of availability (they remain estimated as FCA has not released sales volumes). Unlike the full electric category where Tesla and GM dominate sales, plug-in sales are split among four automakers, namely Toyota, Ford, GM, and BMW. Sales of the Mercedes C-Class were up this month, presumably because of sales to fleet buyers.

Hybrid sales were down from June and last July, with the Prius Liftback still leading the category. That said, the vehicle remains well below previous years. The Toyota RAV4 had another good month, as did the Kia Niro which is moving towards the top of the category after a few months on the market. It of course benefits from its crossover body style, but its off road capabilities are limited (presumably this is not a problem to most buyers). The Fusion and C-Max hybrids had poor months, the former based on lower sales of the underlying model. Toyota enjoyed 60 percent hybrid market share in July, up from the just over 50 percent share it has had in previous months. Year-to-date, the biggest sources of growth come from the Kia Niro, Ford Fusion, Honda Accord, Toyota Highlander, and Hyundai Ioniq. However, these gains have been offset by declines in the Prius Liftback, Toyota Camry, Ford C-Max, Prius C, Hyundai Sonata, and Kia Optima.

The diesel segment had a terrible month based upon two factors: 1) Sales of the Ford Transit were extremely low (presumably due to a decline in sales to company fleets) and 2) Ram Pickup diesels remain off the market. However, EPA and FCA have come to an agreement on the diesel engine included in the Ram Pickup and sales are likely to resume in late August as modest production has begun. Sales of the Ford Transit should also increase going forward. Volumes for other models are rather modest with Volkswagen diesel sales down since the stock of available models that were certified for sale has been depleted.

July 2017 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (July 2017): 29.056
Hybrid Take-Rate: 2.06%

U.S. Hybrid sales for July 2017

Mfr Model 7-17 Sales vs. 6-17 vs. 7-16 CY 2017 CY 17 vs 16 CY 2016 Current Month US Share
Toyota Prius Liftback 6,034 10.2% -39.2% 39,146 -33.0% 58,405 20.77%
Toyota RAV4 4,695 26.6% 0.1% 25,465 6.4% 23,943 16.16%
Kia Niro Hybrid 2,763 26.3% N/A 15,439 N/A 9.51%
Ford Fusion Hybrid 2,191 -61.5% -37.7% 33,728 124.8% 15,006 7.54%
Honda Accord Hybrid 2,007 11.6% 255.2% 12,990 1465.1% 830 6.91%
Toyota Highlander Hybrid 1,528 3.4% 191.6% 9,680 199.7% 3,230 5.26%
Toyota Camry Hybrid 1,290 -4.8% -41.7% 10,098 -19.2% 12,494 4.44%
Hyundai Ioniq Hybrid 1,209 -10.3% N/A 5,933 N/A 4.16%
Ford C-Max Hybrid 995 3.0% -10.5% 5,410 -33.7% 8,155 3.42%
Toyota Prius C 868 0.1% -38.1% 7,917 -39.0% 12,975 2.99%
Toyota Prius V 837 8.3% -38.4% 6,084 -29.9% 8,673 2.88%
Lexus RX 400 / 450 h 806 23.1% 17.8% 4,486 -17.1% 5,414 2.77%
Hyundai Sonata 739 -0.3% -43.2% 7,109 -37.0% 11,280 2.54%
Lexus ES Hybrid 598 24.3% -15.2% 2,922 -40.8% 4,935 2.06%
Lexus CT200h 442 -28.1% -47.9% 4,368 -18.6% 5,364 1.52%
Lincoln MKZ 435 1.6% -36.1% 3,602 -20.8% 4,549 1.50%
Toyota Avalon Hybrid 411 16.8% -41.9% 3,017 -35.1% 4,650 1.41%
Lexus NX Hybrid 282 31.2% 23.7% 1,545 -3.1% 1,594 0.97%
Chevrolet Malibu Hybrid 274 -1.4% -34.1% 2,699 160.5% 1,036 0.94%
Kia Optima Hybrid 265 -8.3% -65.5% 1,731 -51.8% 3,595 0.91%
Acura MDX Hybrid 251 54.0% N/A 619 N/A 0.86%
Honda CR-Z 50 -19.4% -81.6% 598 -59.5% 1,477 0.17%
Acura NSX Hybrid 30 -3.2% 42.9% 308 1239.1% 23 0.10%
Infiniti Q50 Hybrid 26 -18.8% -76.8% 713 -38.5% 1,160 0.09%
Acura RLX Hybrid 10 -37.5% -9.1% 130 13.0% 115 0.03%
Lexus LC 500h 6 -62.5% N/A 52 N/A 0.02%
Infiniti Q70 Hybrid 4 0.0% -60.0% 37 -49.3% 73 0.01%
Volkswagen Jetta Hybrid 4 0.0% -95.4% 62 -82.6% 356 0.01%
Lexus GS 450h 3 -75.0% -75.0% 38 -32.1% 56 0.01%
Honda Civic Hybrid 2 -60.0% -96.7% 58 -92.4% 767 0.01%
Honda Insight 1 N/A -80.0% 3 -94.3% 53 0.00%
Acura ILX Hybrid N/A N/A -100.0% 1 0.00%
Audi Q5 Hybrid N/A -100.0% -100.0% 15 0.00%
BMW ActiveHybrid 5 (535ih) N/A -100.0% -100.0% 15 0.00%
BMW 7-Series ActiveHybrid N/A N/A -100.0% 1 0.00%
Buick Lacrosse Hybrid -100.0% -100.0% 98 -82.5% 560 0.00%
Buick Regal Hybrid -100.0% -100.0% 6 -86.4% 44 0.00%
Chevrolet Impala Hybrid -100.0% N/A 1 -97.1% 35 0.00%
Infiniti QX60 Hybrid N/A -100.0% 298 -61.0% 764 0.00%
Lexus LS 600h N/A -100.0% -100.0% 19 0.00%
Mercedes E400H N/A -100.0% 3 -66.7% 9 0.00%
Nissan Pathfinder Hybrid N/A -100.0% 389 -13.9% 452 0.00%
Nissan Rogue Hybrid N/A N/A N/A 0.00%
Subaru XV Crosstrek Hybrid -100.0% -100.0% 40 -97.9% 1,881 0.00%
Total Hybrid 29,056 -3.4% -11.0% 206,822 6.6% 194,004
Total Auto Sales 1,408,484 -3.8% -7.1% 9,809,723 -3.0% 10,110,472
Overall Hybrid Take Rate 2.06% 2.11% 1.92%

July 2017 Plug-in Hybrid Car Sales Numbers

Plug-in Hybrids sold in the U.S. (July 2017): 7,407
Plug-in Hybrid Take-Rate: 0.53%

U.S. Plug-in Hybrid sales for July 2017

Mfgr Model 7-17 Sales vs. 6-17 vs. 7-16 CY 2017 CY 17 vs 16 CY 2016 Current Month U.S. Share
Toyota Prius Prime 1,645 1.6% 41025.0% 11,337 24545.7% 46 22.21%
Chevrolet Volt 1,518 -13.0% -36.9% 12,450 1.9% 12,214 20.49%
Ford C-Max Energi 844 -9.8% 11.8% 5,224 31.3% 3,980 11.39%
Ford Fusion Energi 703 -0.6% -47.6% 5,760 -32.8% 8,576 9.49%
BMW X5 463 -5.1% -28.7% 2,609 -19.1% 3,226 6.25%
BMW 3-Series Plug in 387 -22.0% 377.8% 2,256 889.5% 228 5.22%
BMW 5-Series Plug in 343 43.5% N/A 742 N/A 4.63%
Audi A3 Plug In 218 -32.7% -37.5% 2,338 2.1% 2,291 2.94%
Hyundai Sonata Plug In* 200 14.3% -42.9% 1,575 -7.4% 1,700 2.70%
Volvo XC90 Plug In 174 -13.9% -2.2% 981 -17.1% 1,184 2.35%
Porsche Cayenne S E-Hybrid 160 -17.9% 8.1% 1,138 -13.4% 1,314 2.16%
Kia Optima Plug In 130 66.7% N/A 520 N/A 1.76%
Chrysler Pacifica 125 -64.3% N/A 1,492 N/A 1.69%
Mercedes S550 Plug In 124 53.1% 287.5% 535 194.0% 182 1.67%
Mercedes C350We Plug-in Hybrid 112 N/A N/A 400 N/A 1.51%
BMW 7-Series Plug in 80 53.8% N/A 383 N/A 1.08%
Mini Countryman Plug In 75 650.0% N/A 85 N/A 1.01%
BMW i8 55 150.0% -66.9% 275 -65.0% 786 0.74%
Mercedes GLE 550e Hybrid 27 -34.1% -10.0% 295 502.0% 49 0.36%
Cadillac CT6 22 10.0% N/A 66 N/A 0.30%
Cadillac ELR 2 -71.4% -86.7% 16 -96.9% 511 0.03%
Porsche Panamera S E-Hybrid N/A -100.0% 9 -94.9% 177 0.00%
Total PHEV 7,407 -4.8% 13.5% 50,486 38.5% 36,464
Total Auto Sales 1,408,484 -3.8% -7.1% 9,809,723 -3.0% 10,110,472
Overall PHEV Rate 0.53% 0.51% 0.36%
* Estimated

July 2017 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (July 2017): 7,802
Battery Electric Take-Rate: 0.55%

U.S. Battery Electric sales for July 2017

Mfgr Model 7-17 Sales vs. 6-17 vs. 7-16 CY 2017 CY 17 vs 16 CY 2016 Current Month U.S. Share
Chevrolet Bolt 1,971 20.0% N/A 9,563 N/A 25.26%
Tesla Model S* 1,500 -31.8% -37.5% 12,600 -10.6% 14,100 19.23%
Tesla Model X* 1,400 -33.3% -6.7% 10,500 25.0% 8,400 17.94%
Nissan Leaf 1,283 -14.8% 20.7% 8,531 24.4% 6,856 16.44%
BMW i3** 601 6.0% -59.4% 3,593 -17.6% 4,359 7.70%
VW e-Golf 308 32.8% -10.5% 2,195 22.0% 1,799 3.95%
Fiat 500e* 257 3.2% -6.2% 2,122 -6.0% 2,257 3.29%
Ford Focus EV 148 34.5% 155.2% 1,206 139.3% 504 1.90%
Kia Soul EV 145 45.0% -19.0% 981 23.9% 792 1.86%
Mercedes B-Class Electric 81 76.1% 62.0% 398 10.6% 360 1.04%
Hyundai Ioniq EV 43 -25.9% N/A 200 N/A 0.55%
Honda Clarity BEV 34 N/A N/A 34 N/A 0.44%
Tesla Model 3* 30 N/A N/A 30 N/A 0.38%
Chevrolet Spark 1 0.0% -99.7% 14 -99.3% 2,112 0.01%
Mitsubishi i N/A -100.0% 6 -85.0% 40 0.00%
Smart forTwo EV -100.0% -100.0% 57 -86.7% 428 0.00%
Total BEV 7,802 -11.5% 0.5% 52,030 23.9% 42,007
Total Auto Sales 1,408,484 -3.8% -7.1% 9,809,723 -3.0% 10,110,472
Overall BEV Take Rate 0.55% 0.53% 0.42%
* Estimated
** Breakdown between electric and range extended model is not available.

July 2017 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (July 2017): 0
Compressed Natural Gas Take-Rate: 0.00%

U.S. Compressed Natural Gas sales for July 2017

Mfgr Model 7-17 Sales vs. 6-17 vs. 7-16 CY 2017 CY 17 vs 16 CY 2016 Current Month US Share
Honda Civic N/A N/A -100.0% 1 N/A
Total CNG -100.0% -100.0% 1
Total Auto Sales 1,408,484 -3.8% -7.1% 9,809,723 -3.0% 10,110,472
Overall CNG Take Rate 0.00% 0.00% 0.00%

July 2017 Hydrogen Fuel Cell Electric Vehicle Car Sales Numbers

Hydrogen Fuel Cell Electric Vehicles sold in the U.S. (July 2017): 165
Hydrogen Fuel Cell Electric Vehicle Take-Rate: 0.01%

U.S. Hydrogen Fuel Cell Electric Vehicle sales for July 2017

Mfgr Model 7-17 Sales vs. 6-17 vs. 7-16 CY 2017 CY 17 vs 16 CY 2016 Current Month US Share
Toyota Mirai 82 -36.4% 57.7% 790 192.6% 270 49.70%
Honda Clarity 82 67.3% N/A 376 N/A 49.70%
Hyundai Tucson 1 -50.0% -87.5% 21 -36.4% 33 0.61%
Total Fuel Cell 165 -108.3% 175.0% 1,187 291.7% 303
Total Auto Sales 1,408,484 -3.8% -7.1% 9,809,723 -3.0% 10,110,472
Overall Fuel Cell Take Rate 0.01% 0.01% 0.00%

July 2017 Diesel Car Sales Numbers

Diesels sold in the U.S. (July 2017): 4,752
Diesel Take-Rate: 0.34

U.S. Diesel sales for July 2017

Mfgr Model 7-17 Sales vs. 6-17 vs. 7-16 CY 2017 CY 17 vs 16 CY 2016 Current Month US Share
Ford Transit Diesel* 1,299 -65.7% -67.3% 24,542 -21.9% 31,435 27.34%
Chevrolet Colorado Diesel 1,021 30.2% 50.4% 5,099 31.4% 3,881 21.49%
Volkswagen Golf Sportwagon Diesel 308 -45.5% N/A 4,109 N/A 6.48%
GMC Canyon Diesel 301 3.8% -13.3% 2,093 18.5% 1,766 6.33%
BMW X5 Diesel 245 -31.9% 67.8% 1,567 11.8% 1,401 5.16%
Volkswagen Passat Diesel 236 -43.7% N/A 2,571 N/A 4.97%
Land Rover Range Rover Sport 228 3.2% -13.3% 1,966 1.8% 1,931 4.80%
Jaguar F-Pace 213 90.2% N/A 1,581 N/A 4.48%
Volkswagen Jetta Diesel 161 -54.3% N/A 2,087 N/A 3.39%
Land Rover Range Rover 158 -9.7% -34.4% 1,561 -1.6% 1,587 3.32%
Chevrolet Cruze Diesel 132 -7.0% 3200.0% 496 112.9% 233 2.78%
Jaguar XE 127 0.0% N/A 1,176 N/A 2.67%
BMW 3-Series Diesel 118 -22.4% -22.9% 890 -12.7% 1,020 2.48%
Volkswagen Golf Diesel 73 -51.0% N/A 668 N/A 1.54%
Jaguar XF 36 -34.5% N/A 294 N/A 0.76%
Volkswagen Beetle Diesel 35 -43.5% N/A 232 N/A 0.74%
Ram Promaster Van Diesel 30 -18.9% -3.2% 236 21.6% 194 0.63%
Audi A3 Diesel 18 -33.3% N/A 81 N/A 0.38%
Mercedes GL-Class Diesel 6 200.0% -90.8% 25 -96.7% 755 0.13%
BMW X3 Diesel 3 50.0% -95.9% 28 -95.7% 656 0.06%
Mercedes E-Class Diesel 2 0.0% -95.9% 24 -96.0% 600 0.04%
Mercedes GLE-Class Diesel 1 -50.0% -99.0% 14 -98.3% 811 0.02%
Mercedes ML Class Diesel 1 N/A -66.7% 5 -80.0% 25 0.02%
Audi Q7 Diesel N/A N/A N/A 0.00%
Audi Q5 Diesel N/A N/A N/A 0.00%
Audi A6 Diesel N/A N/A N/A 0.00%
Audi A7 Diesel N/A N/A N/A 0.00%
Audi A8 Diesel N/A N/A N/A 0.00%
BMW 5-Series Diesel -100.0% -100.0% 41 -93.1% 598 0.00%
BMW 7-Series Diesel N/A N/A -100.0% 2 0.00%
Jeep Grand Cherokee Diesel N/A -100.0% 725 -69.1% 2,348 0.00%
Maserati Ghibli N/A N/A N/A 0.00%
Mercedes C-Class Diesel N/A N/A 10 N/A 0.00%
Mercedes GLS-Class Diesel -100.0% N/A 3 N/A 0.00%
Mercedes GLK Class Diesel N/A -100.0% -100.0% 30 0.00%
Porsche Cayenne Diesel N/A N/A -100.0% 18 0.00%
Ram Ram Pickup Diesel* N/A -100.0% 648 -97.9% 30,213 0.00%
Volkswagen Touareg Diesel N/A N/A 1 N/A 0.00%
Total Diesel 4,752 -39.3% -57.4% 52,773 -33.6% 79,504
Total Auto Sales 1,408,484 -3.8% -7.1% 9,809,723 -3.0% 10,110,472
Overall Diesel Take Rate 0.34% 0.54% 0.79%
* Estimated
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