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Guinness Ghana engages digital influencers to mark International Beer Day

GNA
Reporter

Accra, Aug. 21, GNA – Guinness Ghana Breweries
Limited (GGBL), has marked this year’s International Beer Day with an
interactive session for selected social media influencers in Accra.

These influencers, who are some of the recognized
and respected voices on Ghana’s social media space were given the GGBL
experience right from the security; as they were conducted through safety
inductions, alcohol breathalyzer testing among other procedures.

A statement issued in Accra by Mr Felix
Baidoo, the Responsibility and Sustainability Manager GGBL said the interactive
session, sought to give them an overview of what makes GGBL a trusted and
respected business, while keeping to its purpose of celebrating life, every
day, everywhere.

Mr Gabriel Opoku-Asare, Corporate Relations,
GGBL said the objective of the session was to enable the organisation interact
with the influencers and celebrate International Beer Day with them as
stakeholders of the business.

“As part of activities to mark this year’s
International Beer Day, we selected you for this interactive session and to
engage you on what we do and why we are proud of what we do,” he said.

Taking them through the company’s
responsibility and sustainability programmes, he said the company’s
three-pronged core areas of focus, which align with the UN-Sustainable
Development Goals.

“Our 2020 Sustainability and Responsibility
Targets is our road map for ensuring that we contribute meaningfully to our
immediate communities through the reduction of our environmental impact,
building thriving communities, and promoting the responsible use of alcohol in
society,” he added.

Madam Rita Rockson, Communications and
Employee Engagement Manager at GGBL, also took the participants on a journey through
the company’s Alcohol in Society programmes, which were tailored to reduce
drink driving, discourage underage drinking, and provide information to  consumers to make informed decisions
regarding alcohol consumption.

The thirteen (13) influencers were later taken
through a comprehensive tour of the brewery where they witnessed at first hand
the manufacturing and packaging process of some of GGBL’s iconic brands.

A tasting and sampling session, also afforded
them the opportunity to understand GGBL’s quality assurance processes after
which they were given the opportunity to engage with employees at the company’s
bar.

An influencer, Caritas Aryee, thanked the
company for inviting them over for the interactive session and urged other
manufacturing companies to take up such proactive steps to engage consumers to
understand the process involved in what they do.

GNA

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