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Gotv slashes decoder prices in ‘Gye Wo 99’ Offer

By
Deborah Apetorgbor, GNA

Accra, June 29, GNA – Gotv Ghana Limited has
announced a 50 per cent price slash on its Gotv decoders in its ‘99 For You’
offer.

The Gotv Plus decoder, which comes with a
standard antennae and a month-long subscription, is now GH¢99.00 against the
previous price of GH¢175.00.

Mr Kingsley Winfred Afful, the General Manager
of Gotv, who announced this at the Multichoice office in Accra said: “Gotv’s
mission is to deliver value to our customers by making great entertainment more
accessible and affordable at the new decoder price of GH¢99.00.”

The ‘Gye Wo 99’ Campaign to kick-start on July
1, is to give incoming and potential subscribers a feel of their customer
experience and quality television viewing.

He said prior to this campaign launch, they
had rewarded their subscribers through their ‘Go Wow’ campaign in March this
year.

He gave the assurance that though the price
had been dropped by half, the new price package came with the full complement
of all the Gotv content including international channels, all local channels,
movies, series, Telemundo, local telenovelas, documentaries as well as world
sports, latest blockbusters and kids channels.

“Our investment in leading-edge content and
technology systems deliver the shows that people love into their living rooms
at the most affordable prices,” he said.

Mr Afful said: “We are reshaping our business
to improve our customers’ experience whenever and wherever they engage with
us.”

He said Gotv listened to its customers to
understand their changing lives, the pressures they faced and what mattered
most to them.

Mr Afful said the company was committed to
using the insights to put customers at the heart of its decisions.

He said as the move for digital migration was
underway, Gotv would get their subscribers on the digital platform, as the
decoders were digital migration ready, certified by the National Communications
Authority (NCA).

This means that subscribers would not need to
get new decoders when Ghana finally migrates unto the new broadcast platform.

Mr Afful noted that one competitive advantage
of Gotv was its Digital Terrestrial Transmission, which prevented Rainfade- a
situation where digital signals are lost during a rainfall.

He added that Gotv digital set top box was
mobile and allowed for flexibility in movement, giving subscribers the chance
to situate the antenna in various areas of choice.

He observed that the major challenge of the
company was the fact that they were present in only seven regions of the
country and were yet to reach the Volta, Upper East and Upper West.

He said there was pressure on Gotv to
establish its presence in areas beyond their coverage, as such; plans were in
progress to extend their reach to give potential subscribers the means to enjoy
digital television viewing pleasure.

Another limitation was that, they tend to
experience frequency interference from other providers, but it would in no way
minimise the quality of transmissions.

With five years presence in the country, Gotv
is currently present in Accra, Kumasi, Cape Coast, Sunyani, Koforidua, Tamale
and Obuasi.

GNA

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