Forth IFEJ Flamingo Awards launched

Belinda Ayamgha/Beatrice Soekekuh, GNA

Accra, Aug. 1, GNA – Mr Kenneth Kwamina
Thompson, Chief Executive Officer of Dalex Financial Services, says there is hope
for journalism in Ghana, especially financial journalism, as the programmes of
IFEJ will equip journalists to improve on their work.

He said the Institute of Financial and
Economic Journalists (IFEJ) provided hope for good journalism, as it helped journalists
acquire the requisite knowledge to better educate citizens.

According to him journalists had failed
because they lacked knowledge, truth and ethics.

They also did not write in plain language for
the people to understand.

He was speaking when he launched the 4th
IFEJ Flamingo Awards for Business and Financial Journalism in Accra on Tuesday.

He urged journalists to read more to acquire
the knowledge they needed to be effective in their work.

Speaking on the theme of the awards:
“Embracing Financial Inclusion and Innovations for Growth and Development,” Mr
Thompson said financial inclusion was very critical to poverty alleviation

He said in order to ensure financial
inclusion, the goals should be to provide access at a reasonable cost to a full
range of financial services, including savings and deposit services, and
payment and transfer services, among others.

He noted that services like mobile money were
too expensive and needed to be more affordable if it was to achieve its
potential for financial inclusion.

He also expressed the need for sound and safe
institutions governed by clear regulations and industry performance standards,
financial and sustainability to ensure continuity and certainty of investment and
competition to ensure choice and affordability for clients.

Mr Rayborn Bulley, President of IFEJ, said the
critical role of journalists in economic growth, by providing the necessary
analysis of issues in the sector.

IFEJ, he said provided training for its
members to enable them do more self-initiated, in-depth and analytical stories.

He said there had been significant
improvements in reportage in the business and financial sector across the
country, with two of the winners of the Flamingo Awards coming from outside

Dr Adu Anane-Antwi, former Director-General of
the Securities and Exchange Commission, and chair for the launch, said
journalists in Ghana had a real challenge in reporting on business and finance
because most of them did not have a background in finance.

“We have a challenge in that you are learning
to understand finance and report, whereas elsewhere people get their MBA in
finance before they train as journalists and thus understand the issues and are
able to bring out the issues during interviews,” he said.

Mr Daniel Koomson, Chair of the Awards Jury,
assured participants of the independence of the jury.

He advised entrants to ensure that they read
the criteria and scoring system for the awards carefully to ensure that their
entries were filed correctly.


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