Craftsmen and women schooled to compete on the international market

By Julius K. Satsi / Godfred Ansah, GNA

Accra, June 30, GNA – The National Commission
on Culture (NCC) on Friday organised a capacity building seminar for some
selected craftsmen and women in Accra to increase their readiness to compete
with the international market.

The training, which formed part of this year’s
‘Zongofest’. Caterers, was attended by make-up artists, fashion designers, bead
and bracelets makers as well as Kente weavers in the Zongo communities.

Mrs Alice Alima Kala, Acting Director of the
National Commission on Culture, said the workshop was essential for the
sensitisation of the participants to increase their sales through the
exportation of their produce.

Mrs Kala explained that the ZongoFest had the
aim of unleashing the potentials of the people in Zongo as well as erasing the
perception that Zongos were hubs for indiscipline.

Facilitating the workshop, Mrs Theodora Froko,
Head of Handicraft Department at the Ghana Export Promotion Authority urged
participants to actively, seek knowledge to improve on what they do with and be
abreast with the current trend of customer taste for their produce and maximise

“If you don’t learn from what is trending in
the world, you will eventually fade out,” Mrs Froko noted.

She said that export was an extension of local
business saying, “Before going into other countries, you must be knowledgeable
about your targets and understand the market”.

Mrs Froko indicated that the country’s biggest
problem was bad attitude towards activities which had been translated to the
work force, adding that it had negative effects on the image on business
transactions with other nationals.

She enlightened participants on the need to
establish trade links and develop positive attitude towards their work showing
them the myriad of opportunities available outside the shores of the country.

Mrs Froko urged workers to treat all people in
the market place with respect since their relationship with clients would
either encourage or discourage them from coming back to do business with them.

She said for anyone to be successful in
business, there must be the need to identify and know the targeted market or
customers and ensure their satisfaction.

“Once you are in the creative industry, the
first thing is to know your client and design your products around them.”

Ms Peace Kwablah, a make-up artist and a
participant expressed her excitement about the workshop to the Ghana News
Agency, saying that, she was now equipped with skills on how to expand her business.

Ms Afia Twumasi, a vendor of ‘peanut cake’
said she was now educated on how to package her products to attract buyers and
the strategies to adopt in selling to the international market.

She reiterated the need to be self-disciplined
and be polite especially in attending to customers.

An inventor of Frindosoccer game, Mr John
Frimpong-Manso showcased a design of his locally made soccer product at the
workshop where he said was gaining much attention in countries like Indonesia,
Bangladesh and India.

Mr Frimpong-Manso stressed on how this game
could help students at the High school in solving questions on probability and
answering quiz questions on mathematics.


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