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Be analytic and strategic in social media usage – Ms Cobbah

By Morkporkpor
Anku, GNA

Accra, July 13, GNA – Ms Esther A.N. Cobbah,
the Chief Executive Officer of Stratcomm Africa, has called on businesses to be
analytic and strategic in the use of social media channels to their advantage.

“Today’s world has a lot of social media
channels we can benefit from but unfortunately we find that probably we are not
equipping ourselves enough to use them to our advantage,” she said.

Ms Cobbah was speaking at the ongoing two-day
Social Media 360 Summit in Accra on the theme: “Creating Digital Ideas,
Building Your Business.”

The summit, organised by Innovare in
partnership with Stratcomm, seeks to address developmental elements, principles
and governance requirements to provide organisations with the direction and
relevant information that will enable the development of actionable strategies.

It was designed to provide corporate
organisations and social entrepreneurs with the direction on how to utilise
this resource for business benefit, how to measure and how to setup effective
governance structures.

Speaking on the topic: “Social Buzz: More
Platform for Communication,” Ms Cobbah said    
businesses needed to think strategically about what they wanted to
achieve on the minds of the people and choose the right channels.

She said businesses must be able to put
together the right content and deliver in a timely manner, adding that choosing
the right combination of channels would impact greatly on the public.

She said it was important that companies
analysed their content and channels and bring them together to present the
right message to help meet the demands of their target audience to create a
meaningful impact.

Ms Cobbah said the business community had
largely become aware of social media channels and though some had been able to
use them effectively others were still struggling hence the summit.

Social media has become an integral part of
life online as social websites and applications emerge.

Social media, as a means of reaching out to
the general public, hold a lot of prospects for businesses all over the world
and organisations had really exploited their advantages.

Social Media 360 Summit is designed to provide
corporate organisations and social entrepreneurs with the direction on how to
utilise this resource for business benefit, how to measure and how to set up
effective governance structures.

The summit will also provide numerous
networking opportunities with professionals and consultants who can share
experiences.

GNA

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