Accra Brewery Limited commits to smart drinking on International Beer Day

Accra, Aug. 9, GNA – Accra Brewery Ltd (ABL)
has used its commemoration of International Beer Day to share its commitment to
ensuring smart drinking.

Smart drinking looks beyond creating awareness
on the harmful effects of drinking and employs such approaches as changing
behaviour instead.

The company leveraged the event, dubbed
‘Brewers’ Brunch’, to urge stakeholders in the beverage industry to collaborate
to reduce the harmful effects of excessive alcohol consumption, and for beer
lovers to drink responsibly and lead the charge for a healthy drinking

ABL also used the opportunity to conduct
members of the Beers Rotarians Enjoy Worldwide (BREW) Fellowship through its
beer-brewing process, a tour of the company’s packaging plant together with the
new plant currently under construction, and a beer tasting session.

ABL’s Legal & Corporate Affairs Director,
Ms. Adjoba Kyiamah, said the company’s focus has evolved from raising awareness
on responsible drinking to Smart Drinking, which takes a more collaborative
approach with public and private partners to promote alcohol health literacy,
reduce underage drinking, achieve lower alcohol beer products, and influence
individual behaviours to reduce the harmful effects of immoderate alcohol use.

She noted that as a subsidiary of ABInBev, the
world’s largest brewer, the company was morally and ethically enjoined to
ensure consumers’ experiences with beer is a positive one.

Ms. Kyiamah said the company considered it a
delight to participate in the IBD celebrations as it presented them an
opportunity to renew ‘’our energies and commitment to creating a healthier

She further noted that ‘‘Indeed this call for
smart, responsible and healthy drinking habits among Ghanaians fits
strategically into our Global Smart Drinking Goals which aims largely at
combating, by 2025, harmful drinking habits, including underage drinking, drunk
driving, and binge drinking.’’

She emphasised that, to this end, ABL has
adopted and is committed to spearheading best practices, including changing
behaviour, beyond creating awareness on the harmful effects of excessive

Mr. Moses Aryee, President and founder of the
BREW Fellowship, commended ABL’s push for a collaborative effort towards
attaining positive drinking outcomes. 

He noted that since its establishment in 2014,
‘the Fellowship has sought to forge relationships with breweries so together,
we can be a force for good.  For
instance, our work with concerned bodies on providing access to clean water for
slum dwellers possesses the potential to improve quality of life in multiple

IBD is celebrated globally and annually in
pubs, breweries, and backyards in homes all over the world.  It affords beer lovers an opportunity to
raise a toast to breweries and bartenders whilst rejoicing in the greatness of


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