Access Bank launches ‘Abusua Aky3de3’ savings promotion

Accra, July 5, GNA – Access Bank has launched
an industry first family savings promotion to give customers an opportunity to
save and stand a chance of winning fantastic prizes including a whooping GH¢150,000.00.

The ‘Abusua Aky3de3’ promotion is designed to
encourage groups of families, friends or associations to save together and get
rewarded while enjoying exclusive privileges during the period.

Under the campaign theme: “Save today, take
tomorrow,” the promotion which is also being run across other markets where
Access Bank has presence including Nigeria, will reward 5,000 of the Bank’s
customers in Ghana.

Customers who sign on to a range of the Bank’s
flexible savings and current account options to secure their financial future,
will benefit from a host of juicy perks such as high interest rates, amazing
discounts on car insurance and many more, besides the promo prizes.

Speaking on the Bank’s motivation for
launching the promo, the Managing Director of the Bank, Mr Dolapo Ogundimu
noted that due to the very nature of the reward scheme, which capitalised on
the Ghanaian communal spirit, gradually savings would become a lifestyle of
many Ghanaians.

He added: “The underlying theme of this promo,
‘Save today, take tomorrow’ is an expression of our Bank’s quest to support our
customers create the future they envision for themselves through a healthy
savings habit. This is because, we believe the future is created but not inherited.”

According to Mr Ogundimu, the promotion will
further deepen Access Bank’s financial inclusion drive by bringing the unbanked
and underserved segments of the market into mainstream banking.

Unveiling the prizes, Mr Stephen Abban, the
Divisional Head Retail Banking, said the promotion would run from July 5 till
the end of December throughout the country.

To enter the promo, a group of customers new
and old must come together to create a group with at least two friends or
family members or relatives and register at any Access Bank branch.

The group must maintain a balance of GH¢500.00
or more to qualify.

The SMEs would be required to maintain a
minimum deposit of GH¢1, 000.00 and referred colleagues (vendors and
distributors) for account opening and activation to qualify for any of the

Mr Abban said there would be four monthly
draws and two mega draws to reward winners.

ultimate prize at the group level is GH¢150,000.00. Other prizes include Brand
new SUV family car, holiday trips, educational scholarships, shopping spree and
one year Life Insurance cover.  

At the SME level, the ultimate prize is GH¢40,
000.00 while desktop computers, money counting machines, fireproof safes, among
others would be won in the promotion.    

Mr Abban said each group and SME stood an
equal chance of winning any of the prizes in the promotion.

SME customers also have an opportunity of
winning great prizes by maintaining a minimum deposit of GH¢1,000.00 and also
referring their colleagues for account opening. 

Every customer who participates also qualifies
to have up to 60 per cent discount on general insurance including auto,
personal accident and home insurance.

The ‘Abusua Aky3de3’ promo was launched by the
Bank in partnership with the National Lotteries Authority under the Caritas
platform and Auto Plaza.

Over the past few years, Access Bank has been
focused on setting standards for sustainable practices that will engender
prosperity for all its stakeholders through its award winning digital platforms
for e-banking as well as its innovative products and services to serve various
segments of the market.


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